ROOTED IN YOUR CONFIDENCE

Elor (De Mayo) Shem Tov is an entrepreneur, executive coach, and leadership expert specializing in internal empowerment, resilience, and transformational leadership. As founder of Lucid Lev, she helps senior leaders use self-awareness to drive performance, strengthen teams, and build healthy workplace cultures.

Previously, she served as Chief Administrative Officer at a biotech startup, leading Operations, HR, and Finance, and helped scale the company from seed to Series B funding. She holds a master’s in Expressive Therapies (Psychodrama) from Lesley University, where she explored subconscious transformation, principles that shape her leadership style. Elor is also an award-winning storyteller and creator of Digital Affairs, a web series exploring human connection in a digital age. She blends business, psychology, and creativity to help leaders grow and lead with impact.